"i-Tour" is a national project of tourist information and promotion initiated in 2005 by Groove Hour. In the winter season 2013-2014 we continue promoting the approved ski slopes in the country and we develop a mixed offline and online campaign of national tourist information. "i-Tour Ski", the project dedicated to winter sports, reaches this year 55 locations in 16 counties and there are 220,000 copies of promotion materials distributed in Brasov County as well. The materials include the maps of the approved slopes of each resort; they are grouped in 6 models designed for the geographical areas, they include the maps of the ski areas and they are disseminated in all the selected locations of the region.
Rediscover values!
Starting with 2005, the i-Tour national project of tourist information and promotion produced more than 2,500,000 free tourist information flyers disseminated in more than 600 locations of the maximum traffic Romanian areas: the seaside, the Danube Delta, Prahova Valley and other counties. Other initiatives within i-Tour: "Rediscover values!" - a project dedicated to Brasov county, "Constanta ? the first step in your long journey" album dedicated to the monuments of Constanta city, both together with Jidvei Romania, i-Tour Beach, "i-Tour Ski" national project designed to promote the approved ski slopes all over the country, together with Ciuc Premium? and Ciuc Premium Natur Radler?.
Useful information
"Those interested in winter sports shall find useful information both in the flyers and online. We welcome all initiative meant to contribute to the promotion of winter resorts and of ski slopes. Last year, together with our partners, we launched the program "Learn how to ski in Romania" to encourage winter lovers to ski on the slopes of our country. The promotion efforts must be supported by quality services and by the implementation of a single ski pass for all the resorts on Prahova Valley. It is an honor for us that all the launches of the i-Tour Ski project took place in Braşov." declared Ionut Gliga, CEO of the Association for Tourism Promotion and Development Brasov
Topical
"The topical information is carefully selected and accurately presented when and where needed: online, at the reception of the accommodation facilities and on the slopes ? the place where fun begins ? this is i-Tour Ski. Thank you Ciuc Premium Natur Radler? for making the project continuation possible and have fun on the slope!" said Anca Stanila, Project Manager i-Tour, Groove Hour.
