Tururi virtuale


Nr: 99-101
October-December 2012

Judeţul Braşov, proiecte de promovare
The county of Brasov, promotion projects
Förderprogramme des Kreises Kronstadt/Braşov
Brassó megye megismertetéséért
Prefectura, activă în viaţa socială
Involvement of the Prefect's Institution in the social life
Eine aktive Präsenz im sozialen Leben
A prefektúra aktív társadalmi szerepe
Braşovul este bine pozitionat în cadrul concurenţei investiţionale
Brasov is well located within investment competition
Kronstadt ist im Standortwettbewerb gut aufgestellt
Brassó jól áll a beruházási versenyben
Recital cameral "Gaudeamus 25"
Chamber recital "Gaudeamus 25"
Kammermusikkonzerte "Gaudeamus 25"
Gaudeamus 25 kamarahangverseny
Multiculturalism la Budila
Multiculturalism in Budila
Multikulturalismus in Budila
Multikulturalizmus Bodolán
Ziua României, la Codlea
The National Day of Romania in Codlea
Der Nationalfeiertag Rumäniens in Zeiden/Codlea
Románia napja Feketehalomban
Moieciu, în prim-planul turismului românesc
Moieciu, in the forefront of the Romanian tourism
Moieciu im Vordergrund des rumänischen Tourismus
Moécs a romániai idegenforgalom élvonalában
Poiana Braşov, sport şi agrement
Poiana Brasov, a resort for both sport and recreation
Poiana Braşov/Schulerau ? Sport und Unterhaltung
Brassó Pojána, sport és kikapcsolódás
Predeal, perla turismului montan
Predeal, the pearl of mountain tourism
Predeal ? die Perle des rumänischen Bergtourismus
Predeal, a hegyi turizmus gyöngye
Copiii din Sânpetru doreau pace de Crăciun
The children from Sanpetru wished for peace on Christmas
Die Petersberger Kinder wünschten sich den Frieden als Weihnachtsgeschenk
A szentpéteri gyerekek békét kívántak karácsonyra
Vama Buzăului între Transilvania şi Ţara Românească
Vama Buzaului between Transylvania and Tara Romaneasca
Vama Buzăului ? zwischen Transsylvanien und Walachei
Bodzavám Erdély és Havaselve közt
Muzeul de Etnografie Braşov: 45 de ani de existenţă
The Ethnography Museum Brasov: 45 years old
45 Jahre seit der Gründung des Volkskundemuseums Kronstadt/Braşov
45 éves a Brassói Népművészeti Múzeum

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Brasov is well located within investment competition



One of the consequences of globalized economy and of interconnected world is the stronger and more and more prominent future competition for adequate locations for investments in view of establishing companies, as well as for the investments and jobs in this context. Brasov has a comparable success in such a competition. The challenge for the future is the extension of the current advantages of the location and the emergence of additional arguments for subsequent developments.
Brasov, attractive for investors

Many companies have settled in Brasov or in the neighbouring area during the last 20 years. This is a proof of the location attractiveness. Positive factors are always emphasized: the central position in Romania, the industrial past, the availability of qualified and experienced work labour, the high quality of the living standard ? and many others. For the investors coming from the German area, an important role is played by the population speaking German, such as the connection with the German Cultural Centre. These cultural connections extend their influences outside the sphere of the German minority, the proof being the Romanian graduates in the schools and faculties with German studies.

"One stop shop" for companies

The organization of the metropolitan region is a main component for the achievement of competitiveness and development of the investments location. The regulation of competences between town, the metropolitan region and the county is important to recruit new investors. Another element could be the organization of a "one stop-shop", where all the formalities for establishing a company could be solved. Also, as important as a contact point within the location is the stringent communication with the outside world, especially abroad. Regular information, but not too frequent, comprehensive, but not too detailed regarding the potential investors and ? very important also ? the multipliers represents a proven tool of local marketing.

Avoiding companies move out

At the same time with attracting new investors, the advisory services for current ones become more and more important ("investment retention") regardless if you are planning additional investors or "just" the continuation of the current commitment. The objective of this subsequent support is to avoid companies move out. The decision to look for an alternative location (in the country ? for most of the cases ? abroad) appears early in many cases. The reasons for relocation are numerous, but through the implication in their removal we can diminish them and thus cancel the decision of moving away.

Uwe Konst (uwe.konst@freihandel.info)


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